Google's 200 Ranking Factors: The Complete List
You Probably know that Google uses about 200 rank factors in their algorithm...
However, What the hell are they?
Well Today you're in for a treat because I've assembled a whole list.
Some are proven.
Some Are contentious.
Others are SEO nerd speculation.
Duplicate Content:
Identical Content on the exact same site (even marginally altered) can negatively affect a website's search engine visibility.
Page Category:
The Category the page appears on is a relevancy signal. A page that's a part of a closely related group ought to find a relevancy boost compared to a page that's filed under an unrelated or less related group.
Magnitude Of Content Updates:
The Importance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a couple words.
Useful Content:
As Pointed out by Backlinko reader Jared Carrizales, Google may differentiate between "quality" and "useful" content.
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