SEO Copywriting: 17 Powerful Secrets (Upgraded for 2017)
Understanding SEO is great.
Knowing Copywriting is excellent.
However, When you can do BOTH?
That's When you're able to slap an "S" on your chest...
...since You are going to be unstoppable.
And Now I have something that will make you feel as though you have SEO superpowers:
17 Insanely actionable search engine optimization copywriting tips which you could use right now.
Notice: This post was initially printed in 2015. I recently gave it a much needed upgrade. I also added a bunch of new tips I recently learned. Enjoy!
After You've included several Bucket Brigades, proceed onto technique #3...
Today's Super-smart Google does not care how many times you cram a keyword in your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) key words. (LSI Keywords are a fancy way of saying: "synonyms and closely associated words")
And These LSI keywords help Google understand what your page is about.
For Example, let us say you write an article optimized around the keyword "cars".
How Does Google know if your page is about:
- Cars the Automobile
- Automobiles the movie
- The 1970s rock band (with horrible hair)
- The Canadian Aviation Regulations (CARs)
The Answer? LSI keywords.
For Example, if Google sees a page with LSI key words like this...
...they Know the page is all about the cars you drive.
However, If Google sees a page such as this...
...they Know it is about Cars the movie.
So How can you add more LSI key words into your articles?
I'll explain with an example:
Let us Say your key word was "playstation RPGs".
First, Hunt for that key word in Google:
Then, Scan the page for daring words and phrases which are not the key words you just typed in.
Here Are several examples from Google's first page:
Watch How Google bolds words like "Final Fantasy VIII" and "PS1"?
This Means that Google believes those phrases VERY similar to the key words you searched for.
(In Other words, LSI key words)
Finally, Sprinkle these bold terms to your articles...
...and You are ready for trick #4.
Bold promise? Definitely.
However, Remain with me.
What's The big key I'm speaking about?
Create Your keyword phrases.
I'll explain.
If You hunt for your brand in Google, you likely rank #1.
You May not have thought about it, but your manufacturer is a keyword...
...a Keyword that you automatically rank #1 for.
But why stop there?
You Can generate boatloads of additional organic traffic once you also brand your techniques and strategies.
For Case in point:
You've Probably learned about The Skyscraper Technique, my 3-step formula for getting more organic visitors to your site.
Since I branded my approach "The Skyscraper Technique", I now have a pipeline of additional visitors coming to my site everyday.
In Fact, based on Google Search Console, the key word "Skyscraper Technique" gets 1,093 searches per month:
Since I rank #1 for that keyword (and appear in the response box) , I get the lion's share of these 1,103 clicks:
Bottom Line?
Whenever You build a unique strategy, strategy, or strategy...
...make Sure you slap a branded title on it.
When You do, you'll find a bunch of additional organic traffic.
Look:
Most People think SEO copywriting is all about placing words.
However, In my experience, the STRUCTURE of the content is just as important as the writing itself.
And What better place to locate demonstrated content structures than Udemy?
(In Case you are not familiar with Udemy, it's a huge directory of online courses)
Here is The way it is possible to use Udemy to make your next bit of articles 2-3x more compelling:
First, Head over to Udemy and enter a keyword.
For Example, let us say you're writing a blog article about photography. You would search for "photography":
Udemy Will reveal all the popular photography classes:
Next, Pick a class with a great deal of reviews.
Here is one:
Once You select a course, take a peek at how a lot of people have already enrolled in it.
As You're able to see, over 70,000 people have enrolled in this photography class:
Do You see how huge this is?
You're Looking at content which 70,000 people have shelled out cold hard cash to get access to.
That Means you don't need to rely in your Spidey sense. You KNOW there is going to be need for your own content.
Thousands Of individuals have already voted...with their wallets.
Now:
Once You have discovered a popular course, scroll down to the "Curriculum" section.
That is Where you'll get the proven structure you may use for your next blog article, video or infographic:
Obviously, You don't need to tear off the teacher's course. But You are able to use bits and pieces of this curriculum for the outline:
Now That you have your outline, it's almost time to put pencil.
Before You do, make sure to read the next technique on my listing...
When Someone lands on your website from an internet search engine, just two things can occur:
They Either leave away...
...or They stick around.
And If people stick on your own webpage such as superglue, Google believes:
"This Is a great page. Let's give it a rankings boost."
But When folks leave your website like a sinking boat...
That is If Google drops you like a stone.
The bottom line?
If You need higher positions, you have to keep people on your site.
How? Bucket Brigades.
Bucket Brigades are phrases and words which keep people on your webpage.
For Case in point:
You May notice that I tend to use short paragraphs which end in a colon, like this:
That's a Bucket Brigade.
But What are Bucket Brigades, exactly?
Bucket Brigades are an old school copywriting strategy that were originally designed to keep people reading revenue letters.
I've Adapted Bucket Brigades for SEO content and the outcomes are, well, crazy.
In Fact, here's Backlinko's average time on page:
Yes, That's 4 minutes.
A Good chunk of that above-average Time on Page is because of the fact I sprinkle Bucket Brigades into each article.
Now It's time for me to show you how to use Bucket Brigades to enhance your Time on Page:
First, Locate an area in your content where someone's likely to hit their browser's "back" button...
...and Include a Bucket Brigade.
Start With your intro.
Here is An instance where I used two Bucket Brigades within my intro:
(By The way, the Time On Page for that article is over 5 minutes):
You Also wish to utilize Bucket Brigades at the center of the content.
Bottom Line: whenever you've got a section where somebody may get bored and leave, put in a Bucket Brigade.
You Can create your personal Bucket Brigades...or you can use these tried-and-true Bucket Brigade classics:
And -- bada bing, bada boom -- you're set.
